Campaign
Sol Festival
Identity, social campaign and film for a summer music festival.
- Client
- Sol Müzik
- Year
- 2024
- Services
- Social Media Management Video & Motion Performance Marketing
- Website
- example.com
Challenge
Sol Müzik struggled to reach a growing audience and had a fragmented presence across digital channels. They needed a measurable, sustainable structure that brought the brand experience together.
Solution
After an in-depth discovery we crafted a new visual language and user experience reflecting the brand’s values, validated it with rapid prototypes and user tests, and rolled it out in phases.
18 binTickets sold
6,2 mnVideo views
%45Early-bird share
Process
Workshops, competitor research and user interviews led to a design system, content production and technical build. We keep improving based on post-launch data.
Our identity finally tells our story. The process was transparent and enjoyable from start to finish.