Mobile
Pusula Finance
A friendly investment app that makes personal finance approachable.
- Client
- Pusula Yatırım
- Year
- 2025
- Services
- Mobile Apps UI/UX Design
- Website
- example.com
Challenge
Pusula Yatırım struggled to reach a growing audience and had a fragmented presence across digital channels. They needed a measurable, sustainable structure that brought the brand experience together.
Solution
After an in-depth discovery we crafted a new visual language and user experience reflecting the brand’s values, validated it with rapid prototypes and user tests, and rolled it out in phases.
250 binDownloads
4,7Store rating
%41MAU growth
Process
Workshops, competitor research and user interviews led to a design system, content production and technical build. We keep improving based on post-launch data.
They simplified a complex financial product into an app anyone can use.