10 techniques that halve page load time

Practical tips, from image optimisation to font loading, that boost your Core Web Vitals. In this post we walk through the topic step by step and share examples from our projects.

Why it matters

User expectations rise every year. Brands need to be fast, accessible and trustworthy — not just good-looking.

Where to start

• Measure where you are and set goals.
• Talk to your users.
• Test in small steps and follow the data.

A practical checklist

We use the same list on every project: goal, metric, owner and date.

Conclusion

With the right strategy and continuous improvement, small steps lead to big results.