Summary
I turn complex business processes into simple, fast and accessible digital products. For nine years I have worked end-to-end with startups and enterprises, from idea to launch.
Experience
Senior Product Designer & Front-end Lead
Mar 2022 — PresentKuzey Yazılım · İstanbul (hibrit)
Leading a team of six designers and front-end engineers on an accounting & inventory SaaS.
- Built a design system from scratch; 140+ components, 35% faster delivery
- WCAG 2.2 AA audit and roadmap
- New onboarding raised trial-to-paid conversion from 18% to 26%
Product Designer & Full-Stack Developer
Feb 2019 — Feb 2022Pera Dijital Ajans · İstanbul
Web apps and corporate sites for retail, healthcare and education brands.
- End-to-end design and development on 25+ projects
- Multilingual corporate site platform with Laravel + Vue
- Client workshops and usability testing
Freelance Designer & Developer
Jun 2017 — Jan 2019Serbest · Uzaktan
Brand identity, websites and e-commerce for small businesses and startups.
- Identity and websites for 18 small businesses
- Shopify and WooCommerce store setups
Graphic Designer
Sep 2015 — May 2017Mavi Kare Reklam · İzmir
Print and digital campaigns, packaging and corporate identity.
- Packaging refresh for a national food brand
- Visual language for social media campaigns
Education
Boğaziçi University
Sep 2018 — Jun 2020M.Sc. · Cognitive Science
Thesis: an experimental study on cognitive load and decision time in interfaces.
Dokuz Eylül University
Sep 2011 — Jun 2015B.A. · Graphic Design
Graduated second in class; one Erasmus semester in Lisbon.
Skills
- Design
- Product & UX design, Figma, Design systems, Prototyping, User research
- Front-end
- TypeScript, React, Vue, CSS / Sass, Accessibility (WCAG)
- Back-end
- PHP / Laravel, Node.js, MySQL / PostgreSQL, REST & GraphQL
- Tools & process
- Git, Docker, Scrum / Kanban, Workshop facilitation
Languages
Turkish (Native) · English (C1) · German (A2)
Certificates & awards
- Google UX Design Professional Certificate — Google / Coursera Aug 2021
- IAAP Web Accessibility Specialist (WAS) — IAAP Apr 2023
- Digital Product of the Year — Silver — Digital Product Awards Nov 2023
- Cognitive load in dashboards: 7 design principles — Design Magazine Feb 2024
- Advanced React Patterns — Frontend Masters Jun 2022
References
Selin Karaca
Ürün Direktörü, Kuzey Yazılım
Contact details available on request
Murat Tekin
Kurucu Ortak, Pera Dijital Ajans
Contact details available on request
Interests
Ceramics, cycling tours, film photography, the game of Go